Who we are
OrangeZely is a small software studio in Japan. We aim to create products that feel fast, clear, and natural enough that people want to keep using them.
We plan and operate our own apps, including store submission, subscriptions, advertising, support, and post-launch improvement. That firsthand experience helps us anticipate issues that can delay a client launch.
Generative AI is another core part of our work. We use it in our own development and operations, then turn what we learn into practical support for teams: what AI can handle, where human review is necessary, and how to make the workflow sustainable.
Company profile
- Legal name
- OrangeZely LLC (合同会社OrangeZely)
- Representative
- Shintaro Yamashita
- Services
- App development for iOS, Android, and web / Generative AI implementation / Contract development
- Products
- Mahjong Tsujigiru! and TransLoop
- orangezely1995@gmail.com
What guides our work
1. Start with the essential problem
We do not choose technology for its novelty. We identify who is struggling, where it happens, and the simplest useful intervention. If a process does not benefit from AI, we say so.
2. Make every interaction feel light
Response time, information density, and small moments in the interface determine whether a product becomes part of a routine.
3. Treat launch as the beginning
We improve products using real usage data and feedback. Client work can include the same post-launch operation and improvement cycle.
Selected work
Mahjong Tsujigiru!
A timed learning game for mahjong discard decisions and scoring practice. Planned, designed, developed, submitted, and operated in-house.
Automated language-training assessment
A workflow that evaluates learner audio, assigns an English proficiency level, and produces a PDF assessment report.